Tottenham Hotspur FC x Nike
Hero video ads, static and social
My role: pitch team, concept, headline, photography aesthetic, creative supervision of shoots, overall creative responsibility
Hero video ads, static and social
My role: pitch team, concept, headline, photography aesthetic, creative supervision of shoots, overall creative responsibility
Tottenham Hotspur FC launch a new range of replica shirts each season. I led on conceptual development for the 2023-24 Third and Training shirts, resulting in a film and static campaign for each.
For the Third shirt, I devised a dance-led concept called WE MOVE, focusing on the dynamic energy of the team and fanbase.
For the home training shirt, to represent the free thinking spirit of the club, I envisaged a freestyler cutting loose on the stadium roof, filmed on FPV drone. And for the third shirt, we produced a gritty and edgy social-first film full of N17 attitude.