Red Roses
New camapign, hero video ads, visual identity
My role: big idea, headline, topline script and storyboard, creative direction across edit, overall creative responsibility
New camapign, hero video ads, visual identity
My role: big idea, headline, topline script and storyboard, creative direction across edit, overall creative responsibility
The Red Roses are the England national women’s rugby union team.
Having earned the right to have some fun, and make the most of their media platform, my brief from England Rugby was to cut loose and present the player’s characteristics and a creative and inspiring way.
To relaunch the team's profile, I wrote scripts that were full of punch and language that spoke to a new audience. For their trip to the world cup, I wrote a film which was full of heroic superpowers, big personalities and diverse talents.
We also gave the tam a new visual identity to use across statics, socials and stadium dressing.