Premiership Women's Rugby

Premiership Women’s Rugby was the new brand for the elite level women’s rugby competition in the UK.

My task was to express the magic, energy and diversity of the league in a campaign concept, to match the visuals from their ground-breaking photoshoot. My idea looked to express both the amazing strength and skill of the players - POWER - and the fact that each and every player has a uniqueness through their personality, self-expression and role in the team - DIFFERENTLY. All in all the campaign line intended to convey that this is an exciting, must-watch sports product - but for people who want a refreshing, inclusive, and progressive change from the mainstream.