Netball Super League
Launch film and seasonal camapign
My role: pitch win, creative concept, copy line, tone of voice, script, topline visual aesthetic, overall creative responsibility
Launch film and seasonal camapign
My role: pitch win, creative concept, copy line, tone of voice, script, topline visual aesthetic, overall creative responsibility
The Netball Super League wanted to cut-through the crowded sports market and attract new fans.
My concept, “Get Some Net”, looked to position the league as an unapologetically confident and exciting female sports property. A punchy script and edit style brought the competition to life in a surprising way, and our art direction presented the players as never before.