London College of Fashion

The London College of Fashion needed a campaign and a film to generate applications from students who didn’t see themselves as “fashion people”: engineers, developers, technicians.

I developed the idea “No Labels” - there’s no assumption and no judgement, and whoever you are you can find yourself and feel valued at LCF. The campaign idea and strapline were rolled out across their recruitment campaigns, and I directed a video showing a technical person finding all sorts of ways to be involved in the world of fashion.