Intersport X Adidas
Digital video ad and statics
My role: concept, creative direction across creative development, PPMs and edit
Digital video ad and statics
My role: concept, creative direction across creative development, PPMs and edit
For Intersport’s Adidas partnership campaign around the new Predator Freak football boot, I wanted to show how the boot enabled a “cheat mode” where you could pull off tricks and skills that you wouldn’t have before. We shot a striking video comparing “YOU” and “YOU+”, adding exciting animated effects to bring the FREAK to life.