Hydrogen are dynamic, passionate and visionary about the future of their industry. They also only work with people of exceptional quality and needed to present themselves in a more impressive light.

I helped them with a brand workshop to understand what they wanted to be, and produced a concept called "Your Next Adventure", which framed finding a job not as a test or a chore, but an exciting journey, the starting point of a new life.

Visually the idea was to show workers as part of a bigger story, to make their work seem epic: no matter what you do, your work does something amazing.