A new website and visual assets for a company that's saving the planet
First Mile are a modern, progressive recycling company. They really believe that they're enabling business to save the planet by making recycling as much as possible as easy as possible.
I helped them explore their core purpose and they way they wanted to be seen by potential customers, and then applied that thinking to a number of creative areas.
For their website homepage, I wanted them to show what a First Mile client would look like - contemporary, smart and cool - so we filmed a video in our office (which even features my own acting talents.) I provided art direction video and photoshoot, copywriting, and also provided a concept for photo assets across the site: the contents of recycling bins styled in neat and orderly patterns - beauty from rubbish.
www.thefirstmile.co.uk