England Football - Coaches, It Starts With You
Behavhoiur change campaign, social videos, static in-stadium assets
My role: concept, copy line, film aesthetic, topline storyboards and mock scripting, overall creative responsibility
Behavhoiur change campaign, social videos, static in-stadium assets
My role: concept, copy line, film aesthetic, topline storyboards and mock scripting, overall creative responsibility
The attitude and behaviour of grassroots footballers is influenced hugely by their coaches. We wanted to remind coaches across the country of their responsibility - and potential for positive impact - and what better way to do this than by asking England men and women players to explain it themselves?
We interviewed players, and then travelled to grassroots clubs to find the coaches themselves who had influenced the players positively.
A beautiful, but down-to-earth, aesthetic helped us show authenticity and speak to the grassroots player across films and static executions.