England Football - Positivity Always Wins Social Content
Youtube and social content
My role: content concept and shoot style, initial scripting, creative supervision of shoots, overall creative responsibility
Youtube and social content
My role: content concept and shoot style, initial scripting, creative supervision of shoots, overall creative responsibility
To speak to Gen Z, England Football wanted to shake up what kind of content they were producing to convey their Respect message.
I devised a content series in line with the kind of content that this audience were already watching - uncorporate, chaotic and fun - but still with a relatable and meaningful message.
Overall, it needed to be visually cool, with fast-paced impact, and big positive performances from the influencer talent we cast.