EA7 x JD
Camapign hero film and static creative, social and in-store POS
My role: pitch win, big idea, headline, photography aesthetic, creative supervision of shoots, overall creative responsibility
Camapign hero film and static creative, social and in-store POS
My role: pitch win, big idea, headline, photography aesthetic, creative supervision of shoots, overall creative responsibility
EA7, Emporio Armani’s athleisure range, is stocked at JD sports stores across the UK and needed a new campaign and shoot style to present as a premium option to the gen Z JD consumer.
My idea, Remember the Name, had a dual meaning: highlighting the prestige of the Armani name to the streetwear audience, and also speaking to the aspirations of a new audience by suggesting the brand is for a generation on the rise. To this end we cast up-and-coming athletes as the models in the launch campaign.
I defined a new aesthetic for the photo and video shoots, encouraging us to find beauty and elevation in urban environments, and saw the campaign rolled out across EA7 platforms and JD stores and social.