Coventry City FC
My role: pitch win, big idea, headline, art direction concept, film script and storyboard, creative supervision of shoots, overall creative responsibility
My role: pitch win, big idea, headline, art direction concept, film script and storyboard, creative supervision of shoots, overall creative responsibility
Coventry City FC had enjoyed a renewed era of success with back-to-back promotions, a strong league performance and an FA Cup run. They wanted to use this wave of optimism around the club to sell season tickets for 2024-25.
My idea was to use the club phrase/song “Play Up Sky Blues” as a starting point, and create a film that explored as many ways of “looking up” as possible. Featuring players, fans, retro club fashion and scenes from around the stadium and city, and my script delivered by a local spoken word artist, the campaign had huge success and lots of love from the fanbase.