ATP Challenger Tour
Hero film for campaign
My role: concept, topline storyboard and script, copy, and creative direction across development and edit
Hero film for campaign
My role: concept, topline storyboard and script, copy, and creative direction across development and edit
The ATP Challenger Tour is the development tour for up-and-coming tennis players, where they put in the hours and earn their stripes. It’s a gruelling, tough and hugely rewarding environment - tennis at its realest - and the ATP wanted a film that brought new viewers to this intense and amazing product.
My film focused on the highs and lows of the rollercoaster on tour - and the grind that pays off with victory and glory.