MoneyFarm were launching their groundbreaking consumer investment product in the UK and needed an ATL campaign to make an impact.

Working collaboratively with the client in their office, we helped them bring together their bright, bold brand colour and think-out-of-the-box attitude with famous quotes from people who didn't see the bright future of innovation.

The campaign ran on the tube, featuring a tagline to express the intent of the brand: Expect More.