Pete Gomori
I helped British Cycling's participation team to encourage more people to get cycling. I ran my brand workshop to help them define what kind of a brand they wanted to be, and then provided a second interactive session where I brought twenty ideas to

British Cycling

Brand concepts and executional ideas for the participation arm of British Cycling.

I helped British Cycling's participation team to encourage more people to get cycling. I ran my brand workshop to help them define what kind of a brand they wanted to be, and then provided a second interactive session where I brought twenty ideas to

I helped British Cycling's participation team to encourage more people to get cycling. I ran my brand workshop to help them define what kind of a brand they wanted to be, and then provided a second interactive session where I brought twenty ideas to help them communicate their brand, from video and illustration to events and digital ideas.

Finally they asked me to create new brand names for their major SkyRide and SkyRide Local events, and to define a new photography style.

(Yet to be launched)