Brand positioning work for the national body for the arts
Arts Council England needed a new design for their website. I ran a brand workshop with them, and landed on the idea that they should represent a kind of unifying force in the creative world. I wanted them to show that they were staunchly uncorporate and that they stood on the side of the artists and creators - so I suggested a "manifesto" style homepage showcasing graphics created by Arts Council-funded artists. At Reading Room we worked with their brand agency to bring this design to life.
www.artscouncil.org.uk